OLYMPUS / DIGITAL CAMPAIGN
JETZT WIRD'S TOUGH, BABY!
Our challenge was to show how robust the products can be. We came up with a range of original ideas to represent “toughness”.
ACHTUNG, GEFÄHRLICH!
We created a whole lot of "dangerous situations” for the person who is normally behind the camera, and then suggested “funny & unrealistic" solutions for each situation, reaching out to a young & creative target group.
A VIRAL MOVIE AND
THE STORY BOARDS
I storyboarded the viral video-clip for the digital campaign “Härtefilmfestival”. A weak-looking young guy, wearing several tough cameras strapped to his body, is pitted against a hardcore wrestler in the ring. The cameras take great pics without getting damaged.