STORYBOARDING

SKETCHING IS A UNIVERSAL LANGUAGE

A drawing or sketch is the first visualisation of an idea. It explains to the team what an idea should look like. I actively use and maintain my sketchbooks, which are full of observations and ideas.

STORYBOARD VS LAYOUT

Here is a comparison of storyboard and layout. The storyboard is already very precise and illustrates the tonality, camera switching, how the product is to be shown and suggests the movement of light on the product.